Dialogue Diplomacy

Antonetta Vanc describes dialogue as being a two way process that is essential for building mutually beneficial relationships between an organization and its public. She argues that government must go beyond a monologue style of communication and instead adopt a process that involves a great deal of listening. Vanc indicated that PD has been perceived to be an information filter that disseminates news for the sole purpose of influencing a desired public.   Influencing the public through this method leaves little room for the public to respond.  In order to truly influence a public in a significant way, there must be a concerted effort to understand culture, behavior, and overall needs. Retrieving this type of information from a specific group only occurs through two- way communication.

Strategic dialogue also encompasses tailoring a message for a specific demographic. Tailoring messages allows for genuine and personal communication. Although the U.S. has general foreign priorities, diplomats must have the ability to not only articulate those objectives, but do so in a way that directly connected to the country that is being served.  Conveying a clear and concise message in this manner will help to foster better relationships and open the door for natural dialogue to occur. The text also notes that listening to an audience can be more beneficial than trying to solve a conflict. Listening opens the door for a long term relationship where shared ideas and beliefs can be openly communicated.

The United States is fostering dialogue through the use of technology. Digital conferences play a critical role in bridging the communication gap between those in Washington and foreign publics around the world. These digital technologies are bringing together policy experts, foreign ministries, academics and the general community to discuss and exchange relevant information. While advanced technology is beneficial, Vanc argues that mutuality, commitment, authenticity, respect, risk and collaboration are of equal importance. Nothing can ever replace genuine interpersonal communication.